Privacy Policy

Drafted: 01/11/2024

Your Travel Assist (YTA) Limited (Registered number HE464617) (“YTA”, “we or “us”), incorporated and resident in Cyprus having its registered office at 11 Georgiou Dimosthenous, 1-st floor, Limassol, 3070, Cyprus, values you as our customer and recognizes that privacy is important to you. This Privacy Policy explains how we collect, use, and disclose personal information when you use our Service and associated services, your rights in determining what we do with the information that we collect or hold about you and tells you how to contact us.

“Personal Data”, “Personal Information” or “Data” means any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

1. We collect personal data when

• You give us the personal information
• We collect it automatically
• We receive it from others

When you make an order for our Service, you give us your personal data. We also collect such personal information through automated technology such as cookies placed on your browser, with your consent where applicable, when you visit our website. We also receive personal information from business partners and other third-parties, which help us improve our services, update and maintain accurate records, potentially detect and investigate fraud, and more effectively market our services.

2. We will collect personal data from you only when one of the following lawful bases applies

Consent: this means that we will process your personal information where you have given your consent to do so.

Legal obligation: this means that we will process your personal information where we have a legal obligation to collect personal information from you such as where it is necessary to use your transaction history to complete our financial and tax obligations under the law.

Performance of a contract: this means that we will process your personal information where the personal information is necessary to perform a contract with you (e.g., manage your booking at your request). Please note that if you do not agree to provide us with the Data required on the basis of contractual necessity we may have to suspend or terminate the services provided to you.

Legitimate interest: this means that we will process your personal information where the processing is in our legitimate interests and not overridden by your rights. We may process your Personal Data to manage our business, financial affairs as well as to protect our employees, clients and property. It is in our interests to ensure that our processes and systems operate effectively and that we can continue operating as a business. Please note that if you do not agree to provide us with the Data collected, used, processed and stored on the basis of the legitimate interest we may have to suspend or terminate the services provided to you.

3. We collect personal information for the following purposes

Booking Purposes – including to:

• Enable your booking, verify your identity, and for travel insurance purposes.
• Book the requested travel or enable vacation property booking.
• Provide services related to the booking.
• Maintain travel history, accommodation and travel preferences, and similar information about your use of our Service.
• Enable processing of payments and other transactions.
• Manage loyalty and rewards programs.
• Collect and enable booking-related reviews.

Communications and Customer Service Purposes – including to:

• Consider your orders for our Service, respond to your questions, requests for information, and process information choices.
• Enable communication between you and Travel Providers like hotels and vacation property owners.
• Contact you (such as by text message, email, phone calls, mail, push notifications, or messages on other communication platforms) to provide information like travel booking confirmations and updates, emergency notifications, or for other purposes as described in this Privacy Policy.

Marketing Purposes to promote or improve our Service – including to:

• Contact you (such as by text message, email, phone calls, mail, push notifications, or messages on other communication platforms) for marketing purposes.
• Analyze information such as browsing and/or purchase history and use the result to optimize advertising and marketing in accordance with your interests and preferences.
• Measure and analyze the effectiveness of our marketing and promotions.
• Monitor or record calls, chats, and other communications with our personnel and other representatives for quality control, training, dispute resolution, and as described in this Privacy Policy.

Security and Compliance Purposes – including to:

• Comply with applicable laws, protect our and our customers’ rights and interest, defend ourselves, and respond to law enforcement, other legal authorities, and requests that are part of a legal process.
• Comply with applicable security and anti-terrorism, anti-bribery, customs and immigration, and other such due diligence laws and requirements.

4. The Personal Data we process

We collect, use and process various categories of Personal Data at the commencing of, and for the duration of, business relationship between you and us as well as after the termination of this business relationship. We will limit the collection and processing of Personal Data to the necessary Data to meet the purpose of Personal information collection and legal basis requirements. Personal Data may inter alia, include: basic Personal Data, including but not limited to name and residential address (including street and postal code); email address, telephone number; passport/ID number/ driver’s license; travel related preferences (including favorite destination and accommodation types, special dietary and accessibility needs); images, videos and recordings (including facial photographs, images you upload, and videos); communications with us (including emails, chat transcripts and recordings of calls with customer service support); friends and co-traveler data (including data you give us about other people, such as your travel companions or others for whom you are making a booking); birthdate and gender (including both your specific date of birth or an approximate age bracket you fall within, along with your gender); sensitive data – data that could reveal sensitive information, including your racial or ethnic origin, religious or philosophical beliefs, sexual orientation, or health or disability information. We will only use your sensitive personal information for the purposes for which it was collected.

We will retain your personal information in accordance with all applicable laws, for as long as it may be relevant to fulfill the purposes set forth in this Privacy Policy, unless a longer retention period is required or permitted by law.

5. Your personal information may be shared for several purposes

including: to help you book your travel and/or vacation, assist with your travel and/or vacation stay, communicate with you (including when we send information on products and services or enable you to communicate with travel providers and/or property owners), and comply with the law. We share your personal information as described in this Privacy Policy, and as permitted by applicable law. Please note that Travel providers may contact you to obtain additional personal information if and as required to facilitate your booking or to otherwise provide the Travel services.

We share personal information with third-parties in connection with the delivery of services to you and the operation of our business. These third-party service providers are required to protect personal information we share with them and may not use any directly identifying personal information other than to provide services we contracted them for. They are not allowed to use the personal information we share for purposes of their own direct marketing (unless you have separately consented with the third-party under the terms provided by the third-party).

We may disclose your personal information and associated records to enforce our policies; as necessary to satisfy our tax or other regulatory reporting requirements, including the remission of certain taxes in the course of processing payments; or where we are permitted (or believe in good faith that we are required) to do so by applicable law, such as in response to a legal request, in connection with actual or proposed litigation, or to protect and defend our property, people and other rights or interests.

6. Your Rights and Choices

We take all the appropriate measures to make sure that you are fully informed about your rights in regards with all Personal Data we collect, process, use and store. In the event you wish to employ any of the rights described below or if you have any queries about how we collect, use, process, or store your Personal Data that are not answered in this Privacy Policy, or if you wish to complain, please contact through email: info@yourtravelassist.org or on phone number: +357 94005280. You have certain rights and choices with respect to your personal information, as described below:

• Access. You have the right to access to your Personal Data including the records of any and all email and/or text message correspondence, between you and us, held by us.
• Rectification. You have a right to rectification of inaccurate Personal Data and to update incomplete Personal Data.
• Erasure. You have a right to request that your Personal Data be deleted.
• Restriction. You have a right to request that we restrict the processing of your Personal Data.
• Portability. You have a right to data portability. You have the right to receive your Personal Data or to request that we transmit such Personal Data to another third party (where this is technically feasible) in a structured, commonly used machine-readable format where the processing is based on your consent or pursuant to our contract with you or where processing is carried out by automated means.
• Objection. You have a right to object to the processing of your Personal Data. You have a right to object to us processing your Personal Data for marketing purposes or on the lawful bases unless we can demonstrate compelling and legitimate grounds for the processing, which may override your own interests, or for the establishment, exercise or defense of legal claims.
• Withdraw consent. You have a right to withdraw your consent. In case in which we rely on your consent to process your Personal Data (including Personal Data falling under the special categories), you have a right to withdraw your consent at any time by sending a written request through email: info@yourtravelassist.org.
• Raise a complaint. You have a right to raise a complaint with the Data Protection Commissioner’s Office. However, we encourage you to contact us first so we can do our best to resolve your concern. You may submit your request to us through email: info@yourtravelassist.org. We respond to all requests we receive from individuals wanting to exercise their personal data protection rights in accordance with applicable data protection laws.
• Not be subject to automated decision-making processing (including profiling) – You have the right not to be subject to automated decision making. At this point, we do not have in place any automated-decision making in respect of your Personal Data.

Please note that if you chose to exercise some of mentioned rights, we may have to suspend or terminate the services provided to you.

7. Updates to Privacy Policy

We may update this Policy in response to changing laws or technical or business developments. If we propose to make any material changes, we will notify you by means of a notice on our website. You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Policy.

For information on prior updates please contact us.